1. Remove anything that slows down your site.
Page speed is a critical factor in SEO.
Page speed is vital, both to users and to search engines. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
2. Link to other websites with relevant content.
Link building remains a fundamental part of smart search engine optimization strategy.
3. Write for humans first, search engines second.
4. Encourage other trustworthy sites to link to you.
To a large extent, inbound links are still the lifeblood of search engine rankings.
When you combine dofollow and nofollow links, you get a natural link profile that even Google will reward.
Content marketing is all about creating high-quality, engaging content and creating in people the need and urgency to link to you and share your content on social media.
5. Have web analytics in place at the start.
After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.
Google Analytics, Google Search Console, and other private web analytics software solutions can help you track your success.
Tools like Crazy Egg also show you where your site visitors are clicking and how they navigate away from your site.
6. Write unique and relevant meta descriptions for every page.
One of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
If you’re a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins.
Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.
7. Use readable and meaningful URLs only.
If users can’t read or understand your URL, then search engines may be confused as well.
8. Use the right keywords in your images.
Images are important in search engine optimization.
Google dedicated an entire section of its search results to images. This should tell you how concerned the search engine giant is with pictures.
When users are looking for a particular image, what do they search with?
Keywords.
For this reason, you should use the right keywords in your image names and accompanying text (like the caption). Of course, this is not permission to engage in keyword stuffing.